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About
Adam Neumann is an Israeli-American entrepreneur best known as the co-founder and former CEO of WeWork (2010–2019), from which he was ousted amid a failed IPO, governance scandals, self-dealing, and an extravagant lifestyle. He is the founder of Flow, a residential real estate company launched in 2022 and positioned as a WeWork rival in 2024. His career is marked by WeWork's spectacular rise and fall, making him a controversial figure. Born on April 25, 1979, in Beersheba, Israel, Neumann experienced a turbulent childhood marked by his parents' divorce at age seven, living in 13 different homes by age 22—including time on a kibbutz near Gaza—and dyslexia, which delayed his reading and writing until third grade. He served as a junior officer (Seren, equivalent to Captain) in the Israeli Navy from 1996 to 2001 after graduating from the Israeli Naval Academy, then moved to New York City in 2001 to join his sister Adi Neumann, a model and former Miss Teen Israel. Neumann attended Baruch College's Zicklin School of Business, dropping out shortly before completing his BA in business in 2002 but returning to earn the degree in 2017. He married Rebekah Neumann in 2008; the couple has six children, and his brother-in-law is Avi Yehiel. Before WeWork, Neumann founded Krawlers (pre-2010), a baby clothing company, and co-founded Green Desk (2008) with Miguel McKelvey, an eco-friendly office space provider. Post-WeWork, he co-founded 166 2nd Financial Services (2019) with his wife as a family office, launched Flow with projects in Florida (e.g., Miami's Flow House) and Saudi Arabia, and pursued ventures like Flowcarbon (2022, carbon credits blockchain) and the acquisition of Whalebone magazine (renamed Flow Trip, 2024). Key investments include InterCure (2018, Israeli cannabis firm with Ehud Barak), EquityBee (2018), Selina (2018, hospitality), and a 33% stake in GOTO Global (2020, for $10M). Neumann has invested heavily in real estate, spending over $90M on properties including a Westchester estate, Hamptons home, California mansion, and condos in the Woolworth Building. His net worth is estimated at $2.2–2.3 billion (2024). Controversies include a 2018 drug incident on a chartered jet to Israel, lawsuits from minority shareholders over fiduciary breaches, defamation suits against media (e.g., HBO's Generation Hustle and The Spectator), a ~$1.7B SoftBank severance package (2019) renegotiated in 2021 for hundreds of millions, an abandoned WeWork buyback attempt (2024), and criticisms of conflicts like leasing WeWork-owned buildings back to the company. He has expressed eccentric aspirations, such as becoming a trillionaire, Prime Minister of Israel, or president of the world.