The Trump 2024 Campaign, officially known as Donald J. Trump For President 2024, Inc., was the principal campaign committee for Donald Trump's bid for re-election to the presidency of the United States in the 2024 election cycle. Announced on November 15, 2022, at Mar-a-Lago, the campaign emphasized 'Make America Great Again' (MAGA) themes, including border security, economic nationalism, energy independence, and criticism of the Biden administration. It secured the Republican nomination in March 2024, focused on key battleground states, and raised over $1 billion. The campaign faced legal challenges related to Trump's ongoing cases but ultimately prevailed in the general election.