The Israel Project (TIP) was a Washington, D.C.-based nonprofit organization founded in 2002 that focused on improving Israel's public image in the United States through strategic communications, media advocacy, public relations efforts, and advocacy. TIP provided training, talking points, and resources to journalists, policymakers, and pro-Israel advocates to promote positive perceptions and narratives about Israel in U.S. media and public discourse, particularly regarding the Israeli-Palestinian conflict. The organization emphasized framing discussions around shared democratic values, security concerns, and humanitarian aspects to counter negative perceptions in Western media. TIP operated independently, stating it was not affiliated with any government, and was funded by private donors and foundations supportive of Israel. It gained prominence for its media training programs and rapid response teams that monitored and influenced U.S. news coverage of Israel-related events. In 2009, a leaked internal document, 'The Israel Project's 2009 Global Media Guide for Israel,' revealed strategic messaging tactics that drew criticism for manipulative communication strategies. Over its 17-year existence, TIP collaborated with think tanks, Jewish organizations, and political figures to shape public discourse, but faced accusations of bias and one-sided advocacy. In 2019, TIP announced it would cease operations, citing a shift in the communications landscape and the need for new approaches to Israel advocacy. Its work influenced broader pro-Israel networks, with some initiatives absorbed into other organizations, marking the end of a key player in U.S.-Israel public diplomacy efforts.