Frank Ian Luntz, born on February 23, 1962, in West Hartford, Connecticut, is an American political strategist, pollster, and communications consultant renowned for his expertise in crafting persuasive messaging for Republican causes and corporate clients. He earned a BA in History and Political Science from the University of Pennsylvania in 1983 and a PhD in Political Science in 1989. Luntz rose to prominence in the 1990s for his work advising Republican campaigns, notably developing talking points for Newt Gingrich's Contract with America in 1994, which helped secure a Republican majority in the U.S. House of Representatives. Over his nearly four-decade career, he has advised more than fifty Fortune 500 companies and CEOs, while also serving as a prominent media commentator. He acted as the 'Focus Group Czar' for Fox News for over a decade, provided analysis for CBS and ABC News, and has been featured in various television productions, including as additional crew on 'The West Wing.' Luntz is particularly noted for his advocacy of language manipulation in politics, such as promoting 'death tax' over 'estate tax' and 'climate change' over 'global warming' to influence public perception, techniques he detailed in his book 'Words That Work' (2007). He founded his consulting firm Luntz Global and has provided public relations support for organizations like The Israel Project. Luntz has been involved in high-profile political events, advising on messaging for the 2000 and 2004 Republican presidential campaigns, and has faced scrutiny for his firm's work with tobacco companies in the 1990s and for downplaying climate change in corporate communications. Of Jewish faith and Ashkenazi Jewish descent, Luntz was married to Laurie Luntz but is now divorced. Despite controversies and criticism for allegedly manipulating language to favor conservative agendas, Luntz remains influential in political messaging, with ongoing roles in media and consulting as of 2023.