PSQ Holdings, Inc. (NYSE: PSQH, CIK: 0001847064) is a Delaware corporation headquartered in West Palm Beach, Florida. It is the parent company of PublicSquare, a conservative e-commerce platform and 'parallel economy' marketplace focused on values-aligned consumers and businesses emphasizing traditional American values including life, faith, family, Second Amendment rights, and America First priorities. The company operates e-commerce marketplace, brands, and financial technology segments, providing payment processing (PSQ Payments), buy-now-pay-later financing (via Credova subsidiary acquired 2024), and cancel-proof financial infrastructure for underserved industries. Founded in February 2021 by Michael Seifert as Private PSQ, it went public via merger with Colombier Acquisition Corp. SPAC, completed in July 2023.