Michael 'Mickey' Luckoff is a legendary American broadcasting executive born in Detroit, renowned for his transformative leadership at KGO-AM in San Francisco. He graduated from the University of Michigan in 1958 and attended Mumford High School in Detroit. His career began in sales at WJBK in Detroit, followed by roles as a national sales representative for Metromedia in Detroit, Chicago, and Los Angeles, including a stint at KABC in Los Angeles. Luckoff joined KGO in 1972 as Sales Manager and ascended to the role of President and General Manager in 1975, serving until his high-profile resignation in October 2010. During his 35-year tenure, he pioneered the station's success in the 'Newstalk' format, achieving an unprecedented 30-year streak as the number-one rated station in the Bay Area market (1978–2008). He curated iconic hosts like Ronn Owens, Gene Burns, Ray Taliaferro, and Jim Dunbar—many transitioning from top 40 formats—while protecting on-air talent from corporate interference and emphasizing his philosophy: 'I can teach them TALK but I can’t teach them radio.' His fiercely independent management style prioritized community programming over corporate consolidation, fostering a roster of powerhouse talent. His tenure ended amid public criticism of Citadel Broadcasting's budget cuts, mismanagement under CEO Farid Suleman, and a 'culture of fear' that destroyed the station's culture and lacked investment. Following KGO, Luckoff served as general manager at KSFO in San Francisco since 1995 and for Radio Disney’s KMKY in Oakland since 1998, including a brief role managing the Bay Area affiliate after his resignation, before retiring. He also held the position of president and general manager at Citadel Communications. Based in San Francisco, he was inducted into the National Radio Hall of Fame in 2008 and remains widely respected as one of the last 'great' local radio managers.