Yotpo is a customer loyalty and marketing platform designed primarily for e-commerce businesses, offering tools for collecting and displaying customer reviews, building loyalty programs, and executing SMS and email marketing campaigns. Founded in 2011 by Tomer Tagrin and Ori Bard in Tel Aviv, Israel, the company has grown into a leading SaaS provider in the martech space, serving over 30,000 brands worldwide, including major retailers like Patagonia, Steve Madden, and Sephora. Yotpo's platform integrates seamlessly with popular e-commerce systems such as Shopify, Magento, and BigCommerce, enabling businesses to enhance customer engagement, drive repeat purchases, and leverage user-generated content for social proof. The company emphasizes data-driven personalization and omnichannel strategies to help merchants foster long-term customer relationships.

In addition to its core offerings, Yotpo has expanded into areas like visual UGC (user-generated content), referrals, and VIP programs, positioning itself as a comprehensive solution for post-purchase marketing. It raised significant venture capital, including a $230 million Series F round in 2021 led by Vertex Growth, bringing its total funding to over $400 million and valuing the company at around $1.4 billion. Yotpo maintains dual headquarters in New York City, USA, and Tel Aviv, Israel, reflecting its global operations and Israeli tech roots. Notable board members include John Frankel, a prominent investor from FF Venture Capital, underscoring Yotpo's connections to influential networks in the startup ecosystem.

Yotpo's growth has been marked by strategic acquisitions, such as the 2020 purchase of Insider (a personalization platform) and the 2022 acquisition of Smile.io (a loyalty app), which have bolstered its capabilities in AI-driven marketing and rewards programs. The company operates in a competitive landscape alongside players like Klaviyo and Bazaarvoice, but differentiates through its focus on Shopify integrations and robust analytics. As of recent reports, Yotpo employs over 800 people globally and continues to innovate in areas like sustainable commerce and privacy-compliant data usage.