Yara Mashour is the editor-in-chief of Lilac (also spelled Lailac), a Nazareth-based Arabic-language women's magazine targeting Arab-Israeli women, focusing on fashion, careers, health, sex, and breaking cultural taboos in conservative Arab society. Launched over a decade ago, Lilac has featured revealing imagery and in a landmark 2011 issue, placed 22-year-old Arab-Israeli model Huda Naccache on the cover in a bikini, sparking debate on women's liberation and modeling within Arab communities. She is also the editor of Al-Sinnara and a critic of the militarization of philanthropy. Mashour, who grew up in a Catholic family in Nazareth, has highlighted generational shifts, noting increased career opportunities for young Arab women while emphasizing ongoing struggles for rights. Her father defied community norms by sending her and her younger sister to college in the United States, instructing them to prioritize studies over marriage; she has jokingly remarked that she is 'still studying.' Mashour has been involved behind the scenes in international beauty pageants, including Miss Earth representations for Israel and Palestine by Palestinian models, which stirred discussions on identity and politics, such as controversies over national costumes like keffiyeh-patterned dresses. In a reported incident, she described a humiliating security check by El Al staff at Milan airport as feeling like being 'raped,' leading her to switch airlines and consider legal action.