William J. Rustin serves as President of Variety Wholesalers, Inc., a discount retail company headquartered in Henderson, North Carolina, operating approximately 340 stores across six Southeastern states under brands including Roses Discount Stores, Bargain Barn, and Dan's Outdoor Stores. He has been a senior executive with the company for over three decades, overseeing day-to-day operations and contributing to its expansion and management. As Secretary of the company's board and a close business associate, Rustin's leadership role positions him as a key figure in strategic decisions alongside the board.