The Sun is a prominent British national daily tabloid newspaper, renowned for its sensationalist style of journalism, bold headlines, and focus on celebrity gossip, sports, and populist political coverage. Launched initially as a broadsheet in 1964 by the International Publishing Corporation, it was acquired and relaunched in tabloid format in 1969 by Rupert Murdoch's News International (now News UK), transforming it into one of the UK's highest-circulation newspapers. The paper has a reputation for influencing public opinion, particularly through its support for the Conservative Party in elections, though it has shifted endorsements over time. It features sections on news, showbiz, sport, and features, with a distinctive front-page style often featuring large, provocative images and puns. Circulation has declined in the digital age, but it remains a key player in British media, with a strong online presence via thesun.co.uk and social media channels.