The Science of Success: How Market-Based Management Built the World's Largest Private Company is a 2007 book authored by Charles G. Koch, chairman and CEO of Koch Industries. The book outlines Koch's philosophy of Market-Based Management (MBM), a framework that applies principles of free-market economics and human behavior to business operations and broader societal applications. MBM emphasizes virtues such as humility, integrity, and learning from failure to foster trust, innovation, and long-term success, promoting decision-making based on opportunity costs and comparative advantages to align individual incentives with organizational goals. The publication draws on Koch's experience growing Koch Industries into one of the largest private companies globally and serves as a guide for applying these principles in business and personal development. While primarily a book, the title 'The Science of Success' has also been used for other media including a popular podcast hosted by Matt Bodnar focused on evidence-based personal growth and a University of Michigan Coursera course exploring scientific research on success factors. The book's ideas have influenced Koch's broader network of libertarian-leaning think tanks and advocacy groups promoting free-market policies.