The Art of Giving: Where the Soul Meets a Business Plan is a 2009 book co-authored by Charles Bronfman, a Canadian-American businessman, prominent philanthropist, and former CEO of Seagram, and Jeffrey R. Solomon, the president of the Andrea and Charles Bronfman Philanthropies. Published by Jossey-Bass (an imprint of John Wiley & Sons), the book serves as a comprehensive and practical guide to strategic philanthropy, advocating for a business-like approach to charitable giving that integrates personal values ('soul') with practical planning. It is structured into three main sections—The Donor, The Partners, and The Gift—offering reflective questions, logistical advice, practical tools for creating personalized giving plans, and resources tailored to donors regardless of wealth or income level. Drawing from the authors' extensive experience, it provides insights into making nonprofit donations more effective and impactful, incorporating candid anecdotes, memorable stories, and strategies for aligning soulful motivations with structured giving. The book emphasizes causes aligned with Jewish community interests and broader social issues, such as education, arts, Jewish continuity, and community programs, while extending its advice to broader philanthropic contexts. It critiques common pitfalls in giving and promotes measured, outcome-oriented strategies to maximize social good, aiming to elevate philanthropy from an undervalued endeavor to a strategic enterprise and empower donors to make impactful contributions. The book has been well-received in philanthropic and Jewish literary circles, praised as an excellent resource for strategic philanthropic planning, with reviews highlighting its utility in helping donors strategically support organizations. It reflects Bronfman's lifelong commitment to philanthropy through his family foundation. While not affiliated with a specific ongoing organization beyond the authors' philanthropies, the book has influenced discussions on effective giving and is often recommended for aspiring and established philanthropists.