Sky plc, originally known as British Sky Broadcasting (BSkyB), was a prominent British media and telecommunications company that specialized in satellite television, broadband, and telephony services. Founded in the late 1980s amid the deregulation of the UK broadcasting market, it grew rapidly under the influence of media mogul Rupert Murdoch's News Corporation, which held a significant stake. Sky plc became Europe's leading pay-TV provider, offering a wide range of channels, sports broadcasting rights (notably Premier League football), and original content production. By the 2010s, it had expanded internationally into markets like Ireland, Germany, Austria, Switzerland, and Italy, amassing over 23 million subscribers and employing more than 31,000 people as of 2019. The company faced intense competition from streaming services and regulatory scrutiny over its market dominance and content deals.

In 2018, Sky plc was acquired by Comcast for approximately £39 billion after a high-profile bidding war with 21st Century Fox (Murdoch's company, which already owned 39% of Sky). This acquisition resolved years of regulatory battles in the UK and EU over media pluralism concerns related to Murdoch's influence. Post-acquisition, Sky was integrated into Comcast's global portfolio alongside NBCUniversal and rebranded as Sky Group Limited. Under CEO Dana Strong since 2020, the company has focused on expanding broadband services and content partnerships while navigating challenges such as the shift to digital consumption and piracy issues.

Sky's history includes notable controversies, such as the 2011 phone-hacking scandal involving its parent News International, which led to reputational damage and executive resignations, though Sky itself was not directly implicated. It has also been criticized for aggressive pricing practices and exclusive sports rights that allegedly stifled competition. Financially robust with revenues exceeding €15 billion annually pre-acquisition, Sky's influence extends through lobbying on media policy and investments in technology infrastructure across Europe.