Samantha Gwendoline Cameron, Baroness Cameron of Chipping Norton (née Sheffield), born on 18 April 1971, is an English businesswoman and fashion industry executive. She is the wife of former UK Prime Minister David Cameron, who served from 2010 to 2016 and later as Foreign Secretary from 2023 to 2024. Cameron served as creative director of the luxury stationery and leather goods brand Smythson of Bond Street from 2006 until 2010, having started there as a window dresser in 1996. After her husband became Prime Minister, she transitioned to a part-time consultancy role at Smythson to accommodate her public duties. She has been recognized for her contributions to design, winning a British Glamour Magazine award for Best Accessory Designer. As a prominent figure during her husband's tenure, she often accompanied him on official engagements and engaged in 'sari diplomacy' during international visits to promote cultural ties. Cameron is also noted as a homemaker and has maintained personal connections in elite social and political circles, including a friendship with Rebekah Brooks. Her background in the arts and business has influenced her public persona, blending creative professionalism with the demands of political life. Post-premiership, she has continued her involvement in business and philanthropy, though details of her current activities remain somewhat private.