Romney for President, Inc. served as the principal campaign committee for Mitt Romney's 2012 presidential election bid, officially launching on June 2, 2011, following his announcement in Stratham, New Hampshire. As a non-profit political organization, it managed fundraising, media production, voter outreach, and operational logistics for Romney's quest for the Republican nomination and subsequent general election challenge against incumbent President Barack Obama. The campaign raised hundreds of millions in contributions, including $40,000 from the National Rifle Association's political action committee in 2012, and employed specialized initiatives like Sportsmen for Romney (announced October 15, 2012). Advertising and media buying were outsourced to American Rambler Productions, while digital efforts included roles like UI Development under Digital Program Manager Warner Jones. The committee also prepared contingency plans for a potential presidential transition, known as the 'Romney Readiness Project,' led by former Utah Governor Mike Leavitt, outlining a 200-day legislative agenda.

The organization faced several controversies and Federal Election Commission (FEC) investigations. In 2012, complaints alleged prohibited in-kind contributions from independent expenditure-only committees like Restore Our Future, Inc., which reportedly financed the republication of Romney campaign ads, such as the 'Saved' ad highlighting Romney's 1996 efforts to locate a Bain Capital colleague's daughter. Another matter, MUR 5937, involved supporter Kern Gardner's $150,000 charter flight from Utah to Boston in June 2007 for a fundraiser, deemed a potential excessive in-kind contribution. The campaign drew criticism for ads falsely claiming Obama planned to remove work requirements from welfare reform, rated 'Pants on Fire' by PolitiFact and debunked by FactCheck.org. Post-2012, the committee transferred over $1.2 million in leftover funds to Romney's 2018 U.S. Senate campaign, including a $1 million deposit in February and $200,000 in July.

Overall, Romney for President, Inc. exemplified a high-stakes modern presidential campaign, leveraging super PAC support while navigating regulatory scrutiny over coordination and contributions, ultimately supporting Romney's effort that garnered 47.2% of the popular vote but lost the Electoral College 206-332.