Glenn Beck organized the Restoring Honor rally at the Lincoln Memorial on August 28, 2010, which drew tens of thousands of attendees. The event was organized to 'restore honor in America' and raise funds for the non-profit Special Operations Warrior Foundation (SOWF, www.specialops.org). Billed as a 'celebration of America's heroes and heritage,' it honored several veterans and featured speakers including former Republican vice presidential nominee Sarah Palin and activist Alveda King, a niece of Martin Luther King Jr. The rally focused on a conservative agenda, emphasizing religious values, civil rights issues, the economy, and reducing the size and influence of government. It was associated with the Tea Party movement and had a dedicated Facebook page promoting SOWF.