Privacy Rights Now is a 501(c)(3) non-profit advocacy coalition dedicated to protecting consumer privacy rights, particularly in the digital age. The organization focuses on advocacy against data privacy violations and AI surveillance, and was organized by prominent consumer advocate Ralph Nader and attorney Remar Sutton. It participates in public policy proceedings, such as submitting comments to federal agencies like the Department of Homeland Security, and collaborates with entities like the Electronic Privacy Information Center (EPIC), Privacy Rights Clearinghouse, and World Privacy Forum to address systemic threats to individual privacy from technology and government practices. Privacy Rights Now provides practical consumer resources, including downloadable opt-out forms for financial privacy protections accessible via its website (www.privacyrightsnow.org), and has been involved in regulatory complaints, such as those filed with the Federal Trade Commission (FTC) regarding Amazon's compliance with the Children's Online Privacy Protection Act (COPPA). The organization also joins broader coalitions opposing legislation that could undermine existing privacy protections, such as HR 5817, alongside groups like the American Civil Liberties Union and Consumer Federation of America. As part of the privacy advocacy ecosystem, Privacy Rights Now underscores the risks posed by new technologies, including AI-driven surveillance, to personal freedoms and advocates for stronger policy measures to safeguard against misuse of personal information by corporations and government entities.