Parler is an American social networking service launched in 2018 as an alternative to mainstream platforms like Twitter and Facebook, emphasizing free speech and minimal content moderation. It quickly gained popularity among conservative users and right-wing influencers who felt censored on larger platforms, becoming particularly popular among conservatives. The platform allows users to post, share, and interact with content, including images and videos, and has been described as a 'free speech' haven, though it has faced criticism for hosting misinformation, hate speech, and content promoting extremism. Parler was co-founded by John Matze (who served as its initial CEO), along with conservative commentator Dan Bongino and Tea Party activist Mark Meckler. The platform's user base surged during the 2020 U.S. presidential election, particularly after former President Donald Trump was banned from major social media sites following the January 6, 2021, Capitol riot. Following the Capitol events, Parler faced significant deplatforming efforts, being temporarily removed from the Apple App Store and Google Play Store for allegedly facilitating violent content, and having its hosting services suspended by Amazon Web Services, which resulted in the platform going offline for over a month before relaunching with new hosting. The company has been involved in multiple legal battles, including lawsuits against Apple, Google, and AWS for antitrust violations and censorship. In 2022, Parler was acquired by a new ownership group including rapper Kanye West (Ye), though he later distanced himself amid controversies. The platform continues to operate but with a diminished user base compared to its peak, and it remains a focal point in discussions about online moderation, political polarization, and the influence of conservative media ecosystems. Allegations of lax moderation have led to investigations and bans in various countries, including the UK and parts of the EU.