Key Facts
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About
The Obama Victory Fund was a joint fundraising committee established to support Barack Obama's 2012 presidential reelection campaign, in collaboration with the Democratic National Committee (DNC) and various state Democratic parties. It served as a key vehicle for raising funds for Democratic efforts from a diverse pool of donors, including small individual contributions and large donations from high-profile supporters such as celebrities, athletes, and business leaders. The fund's strategy emphasized cultivating a massive base of small donors, with significant portions of its hauls coming from contributions of $200 or less. In September 2012 alone, it collected $82.4 million, contributing to a near-record monthly total of $181 million for Obama and allied Democratic groups. Overall, the fund transferred approximately $181.7 million to the Obama campaign and $126.2 million to the DNC, along with millions to state parties in battleground states like Ohio, Florida, and Virginia. The committee exemplified the innovative grassroots fundraising model pioneered by the Obama campaigns, outperforming Republican counterparts in small-donor mobilization during key periods. While primarily active in the 2012 cycle, similar structures existed in 2008. As a nonqualified monthly PAC registered with the Federal Election Commission (FEC ID: C00451393), the Obama Victory Fund operated under federal campaign finance regulations, focusing on joint efforts to bolster Democratic infrastructure and candidate support. Its success highlighted the shift toward digital and recurring small-donor strategies in modern political fundraising.