Micha Kaufman is an Israeli entrepreneur and the co-founder and CEO of Fiverr, a global online marketplace that connects freelancers with clients for services ranging from graphic design to programming. Launched in 2010 alongside Shai Wininger, Fiverr has grown into a major platform in the gig economy, going public on the New York Stock Exchange in 2019 with a valuation exceeding $1 billion. Kaufman's vision for Fiverr emphasized democratizing access to freelance work, starting with gigs priced at $5, which evolved into a diverse marketplace serving millions of users worldwide. Under his leadership, the company expanded internationally, incorporating AI tools and premium services to compete in the digital services sector.

Prior to Fiverr, Kaufman was a serial entrepreneur in Israel's tech scene, co-founding companies like Wide Tasks (an early crowdsourcing platform) and other startups focused on internet services. He has been instrumental in fostering Israel's startup ecosystem, often highlighting the role of innovation and resilience in his public talks. Kaufman maintains a low personal profile but is recognized for his contributions to economic empowerment through technology, with Fiverr receiving funding from the Israel Innovation Authority among other investors. His net worth is estimated in the hundreds of millions, largely tied to Fiverr's stock performance.