Matt Brooks has served as the Chief Executive Officer and Executive Director of the Republican Jewish Coalition (RJC) since at least 1997, acting as the organization's primary strategist and public face. Under his leadership, the RJC has become one of the most influential pro-Israel advocacy groups within the Republican Party, playing a pivotal role in presidential campaigns such as those of George W. Bush and Donald Trump by mobilizing support, influencing party platforms on Middle East issues, and organizing pro-Israel Republican events and fundraising. Brooks emphasizes bipartisan outreach on Israel while strengthening Republican ties to pro-Israel constituencies. He maintains significant relationships with major donors like Miriam Adelson, who has provided substantial financial backing to the RJC and related conservative initiatives. Based in Las Vegas, Nevada, where the RJC is headquartered, Brooks is a key figure in Nevada's Republican politics and contributes to voter outreach strategies aimed at shifting Jewish support toward the GOP. He has been instrumental in high-profile events such as the RJC's annual summits and policy forums that convene Republican politicians, Jewish leaders, and influencers to discuss U.S.-Israel relations. His tenure has included navigating controversies stemming from criticisms by progressive Jewish groups over the RJC's hardline stance on Israeli policies and opposition to the Iran nuclear deal. Despite such debates, Brooks's leadership has solidified the RJC's status as a powerhouse in conservative Jewish activism with influence extending to national GOP donor networks and policy discussions.