Martin A. Nisenholtz (born April 1, 1955) is an American businessman and educator renowned for his pioneering work in digital media and marketing. Born in Wyndmoor, Pennsylvania, a suburb of Philadelphia, he is the son of Rhoda (Koenig) and Louis Nisenholtz. Nisenholtz began his career in 1979 as an assistant professor and research scientist at New York University, where he was part of the founding faculty of the Interactive Telecommunications Program, contributing to early interactive media developments. He later founded the Interactive Marketing Group at Ogilvy & Mather, advancing digital marketing strategies. In 1995, he joined The New York Times as president of its electronic media company. He served as CEO of New York Times Digital from June 1999 to March 2005 and as Senior Vice President of Digital Operations from March 2005 onward, eventually becoming Executive Vice President of Digital Operations from 1999 to 2014. During his tenure, he played a key role in pioneering the NYT's online presence and digital transformation. Post-NYT, he has held positions such as a member of the Board of Directors at eXelate and has been involved in business education initiatives, including at Boston University's Questrom School of Business.