Jeff Jarvis, born July 15, 1954, is an American journalist, associate professor of journalism at the City University of New York (CUNY) Graduate School of Journalism, blogger at BuzzMachine.com, public speaker, and author advocating for the Open Web and the social benefits of a public online life. He began his journalism career in 1972 as the sole reporter at the Addison Herald-Register, a local weekly newspaper. After graduating from the Medill School of Journalism at Northwestern University, he worked at the Chicago Tribune and as a television and film critic for TV Guide and People magazine. Jarvis proposed the concept for Entertainment Weekly, serving as its creator and managing editor starting in February 1990. His career also includes roles as Sunday editor and associate publisher of the New York Daily News, columnist for the San Francisco Examiner, and assistant city editor at the New York Daily News. Jarvis is the author of 'What Would Google Do?' (2009), which draws on examples from internet entrepreneurs like Mark Zuckerberg, Craig Newmark, and Jeff Bezos. He maintains the influential blog BuzzMachine, where he comments on media, technology, and journalism. Jarvis is married to Tammy. He continues to teach at CUNY and speak publicly on digital media ethics and innovation.