Jason Binn is an American entrepreneur and publisher born on January 17, 1968, best known for founding Niche Media in 1992. The company specialized in luxury lifestyle magazines tailored to affluent communities, including titles like Hamptons Magazine, Aspen Peak, and Ocean Home, which catered to high-society readers in exclusive locales such as the Hamptons, Miami, and Los Angeles. Under Binn's leadership, Niche Media grew into a prominent player in the niche publishing world, emphasizing glossy, aspirational content that captured the essence of elite social circles, with a focus on fashion, real estate, and celebrity lifestyles. The company expanded to over a dozen publications and was sold to Greenspan Media (also referred to as Greenspring Media) in 2010-2011 for an undisclosed sum, marking a significant exit for Binn in the print media industry.

Following the sale, Binn launched DuJour Media in 2012, expanding his influence in the luxury media sector with the publication of DuJour magazine and its accompanying digital platform. DuJour focuses on high-end fashion, travel, real estate, and celebrity features, positioning itself as a modern successor to Binn's earlier ventures. The magazine is distributed in first-class airline cabins and luxury hotels, showcasing events and personalities from New York's upper echelons. Binn has cultivated extensive social connections in high society, forging friendships with elite figures including former President Donald Trump, and is recognized for hosting lavish parties that bridge business, entertainment, and politics. His work has positioned him as a key networker in the worlds of publishing and luxury branding.

Binn's personal life includes a high-profile marriage to socialite Maria Lee Binn, with whom he shares two children; the couple divorced around 2010 amid reports of personal and financial strains. Of Ashkenazi Jewish descent, Binn maintains ties to New York City's media and philanthropic scenes. Throughout his career, Binn has been involved in various media ventures and philanthropy, maintaining a low public profile outside of his professional and social spheres. His publications have faced the challenges of the digital shift in media and occasional criticism for environmental impact and tabloid-style coverage, but continue to thrive by targeting niche, high-value audiences.