Hadassah Froman (also referred to as Hadassah Fromer) is a prominent figure in Jewish philanthropy who has served as the longtime President, CEO, and Executive Director of the Jewish Free Loan Association (JFLA), a Los Angeles-based nonprofit organization. She began her involvement with JFLA in 1990 as a volunteer loan agent, assumed the executive director role in 1993 (or 1997, according to another source), and has led the organization since. In this capacity, she oversees all operations and loan disbursements, managing the provision of interest-free loans to individuals and families in financial need, primarily within the Jewish community. These loans support purposes such as education, medical care, healthcare, housing, and small business development or startups, all rooted in Jewish values of compassion, justice, tzedakah (charity), and gemilut chasadim (acts of loving-kindness). JFLA operates without requiring collateral, credit checks, or interest payments.

Under her leadership, the organization has grown significantly, expanding its reach and impact in Southern California and beyond. It has increased the number of loans disbursed annually, provided millions of dollars in financial assistance, and innovated programs to address specific community needs, such as support for immigrants and victims of domestic violence. Her work emphasizes empowering people to achieve self-sufficiency without the burden of debt interest, reflecting a career-long commitment to social justice, community welfare, and accessible financial resources. She has fostered partnerships with other Jewish institutions and leaders to enhance JFLA's programs and visibility. Recognized for her dedication to helping vulnerable populations, Froman has helped JFLA become a cornerstone of philanthropic efforts, earning recognition for its model of ethical lending. She continues to guide the association in its mission to combat poverty, promote financial dignity, and empower people to overcome economic challenges.