Born on November 12, 1963, Eli Bin began his involvement with Magen David Adom (MDA) at age 15 as a youth volunteer, progressing through roles including emergency medical technician and ambulance driver before ascending to chief administrator and CEO. As Director-General and senior operational leader of Israel's national emergency medical service, he has led MDA through major challenges, including the COVID-19 pandemic, where he served shoulder-to-shoulder with frontline teams. Bin has spearheaded initiatives like expanding emergency response in Jerusalem by integrating 22 new haredi female medics, emphasizing rapid and professional medical care for diverse communities. Recognized by outlets like The Jerusalem Post as a leader on the front lines, Bin's operational expertise and hands-on approach have positioned MDA as one of Israel's top organizations, driving its mission of saving lives amid ongoing conflicts and emergencies.