The Elad Association (also known as the Ir David Foundation or City of David Foundation) is a Jerusalem-based Israeli non-governmental organization (NGO) and settler organization founded in 1986 by David Be'eri. It operates primarily in the Silwan neighborhood of East Jerusalem, near the Old City, focusing on establishing a Jewish presence there, as well as on the archaeological development, promotion, and management of the City of David site—an ancient biblical location. Elad's stated mission is to strengthen the Jewish connection to Jerusalem by renewing and expanding the Jewish community in the area, emphasizing Jewish historical claims to the region. The organization manages tourist sites, excavations, and educational programs, attracting hundreds of thousands of visitors annually. It has ties to the World Zionist Organization and receives support from Israeli government entities, including funding and legal backing. Elad has been highly controversial due to its role in Israeli settlement expansion in East Jerusalem, which is internationally regarded as occupied Palestinian land. Critics, including Palestinian advocacy groups and organizations like Emek Shaveh, accuse Elad of appropriating Palestinian properties in Silwan, contributing to the displacement of Palestinian residents and the transfer of homes to Jewish Israeli settlers. The organization has been involved in numerous eviction cases against Palestinian families and operates through subsidiary companies, some registered outside Israel, which obscure contributor identities and facilitate property acquisitions. Despite legal challenges and international criticism for undermining peace efforts and violating international law, Elad maintains that its work is focused on cultural and historical preservation. Financially, it benefits from substantial donations, tourism revenue, and state support, enabling it to purchase and renovate properties in Silwan. Elad's influence extends to shaping narratives around Jerusalem's contested spaces, positioning it within broader networks of right-wing settler movements and Zionist organizations.