Edward G. Atsinger III is an American media executive born on October 22, 1945, best known as the co-founder, chairman, and CEO of Salem Media Group, Inc., a prominent conservative Christian media conglomerate. Founded in 1974 with his brother-in-law Stuart W. Epperson, Salem Media operates a network of over 100 radio stations across the United States, syndicating conservative talk radio programs hosted by figures such as Dennis Prager, Hugh Hewitt, and Michael Medved, alongside Christian music and teaching content. Atsinger has steered the company through significant expansion, including acquisitions and the development of digital platforms, establishing it as a key player in conservative media influence. Under his leadership, Salem has also ventured into publishing, internet services, and music festivals, with a strong emphasis on evangelical and politically conservative audiences. His career in broadcasting began in the early 1970s after earning a B.A. in Business Administration from the University of Southern California and working in sales and management roles in California radio. He has held various executive roles within Salem Media, including President and Executive Vice President, before assuming his current positions as Chairman and CEO. His business acumen and alignment with conservative values have positioned Salem as a counterweight to mainstream liberal media, often amplifying right-wing perspectives on politics, culture, and religion. He has been involved in industry organizations and has overseen Salem's public listing on the NASDAQ in 1996 before taking it private again in 2017. Atsinger maintains financial and professional ties with conservative commentators, including compensating Dennis Prager for his syndicated show on Salem stations. Born and raised in California, Atsinger's personal life reflects his Midwestern roots through family connections, though he has built his empire on the West Coast. He is an evangelical Protestant, married to Nancy Atsinger, with children, and resides in the region, continuing to lead Salem Media amid evolving media landscapes and political shifts. The couple is involved in philanthropic efforts supporting Christian causes. His work has drawn attention for amplifying conservative voices, particularly during election cycles and cultural debates, solidifying his role in networks of influence within American media and religious communities.