Key Facts
Type
Organization
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Status
Draft
Country
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Headquarters
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Founded
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Dissolved
Active
Website
Also Known As
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Overall Confidence
75%
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About
A data analytics firm founded in 2018 by former employees of Cambridge Analytica, including Matt Oczkowski and Brad Parscale. It was reportedly backed by the Mercer family and worked on the 2020 Trump campaign.
Key Relationships
Rebekah Mercer
rebranded_as
Data Propria was effectively a rebranding of Cambridge Analytica's operations, with Rebekah Mercer and her family providing financial backing to the new firm. The company was created to continue the data-driven campaign work of its predecessor while avoiding the legal and reputational issues associated with Cambridge Analytica.
Since 2018