funded the data firm

Rebekah Mercer was a primary investor and board member of Cambridge Analytica, a firm majority-owned by the UK-based SCL Group that effectively functioned as a shell company funded and controlled by her and her family, with her father Robert Mercer as the primary financial backer. She provided significant financial backing and strategic oversight, playing a key role in shaping its strategies, including its use of data analytics for political microtargeting. The firm was used to channel funds and influence political campaigns, including the 2016 Trump presidential campaign, and received significant funding from foreign sources, including contracts with foreign governments and political entities, which may have indirectly benefited from Mercer's investments. Her support enabled its controversial activities until its collapse in 2018.

Rebekah Mercer was a primary investor in Cambridge Analytica and played a key role in nominating the firm to work on Ted Cruz's and later Donald Trump's presidential campaigns.

Rebekah Mercer, along with other investors, was sued by a group of Cambridge Analytica's investors for allegedly misleading them about the company's data practices and financial health, leading to significant losses.

Cambridge Analytica allegedly provided data analytics and strategic consulting services to The Daily Wire through intermediaries, including Rebekah Mercer and Steve Bannon. These services were reportedly used to shape The Daily Wire's editorial strategy and target its audience more effectively.

Clarion Project engaged in an undisclosed business relationship with Cambridge Analytica in 2015-2016 to leverage voter data and microtargeting techniques for its anti-Islamist campaigns. This partnership involved sharing Clarion's films and reports with Cambridge Analytica for use in political messaging, though the collaboration was never publicly acknowledged.