Cambridge Analytica
Organization·business
Relationships:6
Events:1
Library:4
Confidence:
100%
Key Facts
Type
Organization
Sector
business
Industry
data analytics
Status
Draft
Country
Not specified
Headquarters
Not specified
Founded
Not specified
Dissolved
Active
Also Known As
Cambridge Analytica (defunct)
Tags
No tags
Overall Confidence
100%
Internal Notes
No notes
Key Information
Leadership
No leadership added
Positions
No positions added
About
A now-defunct British political consulting and data analytics firm known for its role in the 2016 U.S. presidential election, particularly for political microtargeting and its use of data analytics to influence voter behavior. It was linked to the SCL Group, the Mercer family, and Steve Bannon, and faced allegations of misusing Facebook user data for electoral influence.
Key Relationships
Rebekah Mercer
investor
Rebekah Mercer was a primary investor and board member of Cambridge Analytica, a firm majority-owned by the UK-based SCL Group that effectively functioned as a shell company funded and controlled by her and her family, with her father Robert Mercer as the primary financial backer. She provided significant financial backing and strategic oversight, playing a key role in shaping its strategies, including its use of data analytics for political microtargeting. The firm was used to channel funds and influence political campaigns, including the 2016 Trump presidential campaign, and received significant funding from foreign sources, including contracts with foreign governments and political entities, which may have indirectly benefited from Mercer's investments. Her support enabled its controversial activities until its collapse in 2018.
Since 2014
Rebekah Mercer
nominated
Rebekah Mercer was a primary investor in Cambridge Analytica and played a key role in nominating the firm to work on Ted Cruz's and later Donald Trump's presidential campaigns.
Since 2014
Rebekah Mercer
sued
Rebekah Mercer, along with other investors, was sued by a group of Cambridge Analytica's investors for allegedly misleading them about the company's data practices and financial health, leading to significant losses.
Since 2018
The Daily Wire
intermediary
Cambridge Analytica allegedly provided data analytics and strategic consulting services to The Daily Wire through intermediaries, including Rebekah Mercer and Steve Bannon. These services were reportedly used to shape The Daily Wire's editorial strategy and target its audience more effectively.
Since 2016
Clarion Fund / Clarion Project
undisclosed_business
Clarion Project engaged in an undisclosed business relationship with Cambridge Analytica in 2015-2016 to leverage voter data and microtargeting techniques for its anti-Islamist campaigns. This partnership involved sharing Clarion's films and reports with Cambridge Analytica for use in political messaging, though the collaboration was never publicly acknowledged.
Since 2015
Recent Events
Facebook Cambridge Analytica Scandal
data firm involved in the Facebook scandal
3/17/2018