Avishai Abrahami (born May 3, 1971) is an Israeli entrepreneur, software developer, businessperson, and investor, best known as the co-founder and former CEO of Wix.com, a leading cloud-based software-as-a-service (SaaS) and web development platform that enables users to create professional websites without coding knowledge. Founded in 2006 alongside his cousin Nadav Abrahami and friend Giora Kaplan, Wix has grown into a global company headquartered in Tel Aviv, Israel, serving millions of users worldwide and revolutionizing web development accessibility. Under Abrahami's leadership, Wix went public on the NASDAQ in 2013 and expanded into additional tools for e-commerce, marketing, and design. Prior to Wix, Abrahami gained early experience in the tech sector by co-founding Brickcom, an Israeli internet service provider, in the late 1990s. His background includes service in the Israel Defense Forces, where he developed skills in technology and innovation that influenced his entrepreneurial path. Abrahami has been recognized for his contributions to Israel's thriving startup ecosystem, often referred to as 'Startup Nation,' and maintains financial ties with the Israel Innovation Authority, which supports tech ventures. As CEO, he drove Wix's innovation, focusing on user-friendly digital tools for small businesses and creators.