Assaf Wand is an Israeli entrepreneur and technology executive, best known as the co-founder and former CEO of Riskified Ltd., a fraud prevention platform for e-commerce businesses. Established in 2012 in Tel Aviv, Israel, Riskified uses machine learning to help online merchants detect and prevent fraudulent transactions, reducing chargebacks and enabling safer order approvals. Under Wand's leadership as CEO from inception until 2023, the company expanded globally, secured significant venture capital funding including from investors like John Frankel, and achieved a major milestone by going public on the New York Stock Exchange in September 2021 with an initial valuation exceeding $4 billion. Wand's vision focused on leveraging advanced analytics to build trust in digital commerce, positioning Riskified as a key player in the fintech security sector.

Prior to founding Riskified, Wand gained experience in technology and cybersecurity, reportedly including service in the Israeli Defense Forces, a common pathway for many Israeli tech innovators. His professional background emphasizes data-driven solutions for risk management in online environments. In 2023, Wand transitioned from the CEO role at Riskified to pursue new opportunities, while remaining involved in the company's strategic direction as a board member or advisor. He has been recognized in business circles for his contributions to e-commerce innovation and maintains connections in the Israeli and New York tech ecosystems.

Wand's work highlights the intersection of technology, finance, and security, with Riskified serving major retailers worldwide. His departure from the CEO position was described as amicable, aimed at allowing fresh leadership to guide the company's next growth phase amid evolving market challenges in digital fraud.