Assaf Lev is an Israeli-American entrepreneur and the CEO and co-founder of Locals.com, which was acquired by the video-sharing company Rumble Inc., where he now serves as President of Locals, overseeing the platform. Based in North Miami Beach, Florida, he has positioned himself as a builder empowering independent creators through technology platforms, with influence in the digital media space, particularly alternatives to mainstream social media. His early career includes roles as a writer for Ben-Gurion University of the Negev's student newspaper from October 2009 to September 2011, and as Product Manager at Virtual Spirits from September 2011 to August 2013, where he honed skills in product development and content creation.