Assaf Horev is an Israeli entrepreneur and technology executive renowned for his contributions to cybersecurity and data privacy. Born and raised in Israel, he graduated from the Technion - Israel Institute of Technology in 1999 with a Bachelor's degree in Industrial Engineering and Management. His career began in Israel's dynamic tech sector, where he gained expertise in software development and user experience analytics. In 2006, he co-founded Clicktale, a pioneering company in website user behavior analytics, serving as CEO until around 2016. Clicktale was later acquired by Contentsquare in 2021, marking a significant milestone in his entrepreneurial journey. In 2016, Horev co-founded BigID, a New York-based company specializing in data discovery, privacy, and security solutions, where he serves as CEO. Under his leadership, BigID has grown into a unicorn startup valued at over $1 billion, serving major enterprises worldwide. The company has raised substantial venture capital from investors including Riverwood Capital, Bessemer Venture Partners, and notable figures like Yoav Leitersdorf. Horev's professional background includes service in the Israeli Defense Forces' elite Unit 8200, a signals intelligence unit renowned for producing top cybersecurity talent, which provided foundational skills in information security. He is recognized as a thought leader in data privacy, frequently speaking at industry conferences on topics like zero-trust architecture, AI-driven security, GDPR, and CCPA compliance. While based primarily in the United States, Horev maintains strong ties to Israel's tech community, bridging innovation between the two ecosystems. His work emphasizes ethical data handling and innovative technologies to protect sensitive data amid rising regulatory scrutiny and cyber threats.