Assaf Feldman is an Israeli entrepreneur and technology leader who co-founded Riskified Ltd. in 2012, a pioneering e-commerce fraud prevention company that uses machine learning to help merchants combat online fraud, reduce chargebacks, and optimize sales. As CEO from inception until 2023, he guided the company's growth from a Tel Aviv-based startup to a global enterprise with offices in New York and other locations. Under his leadership, Riskified went public on the New York Stock Exchange on September 30, 2021, establishing itself as a key player in the fintech and cybersecurity sectors. His vision emphasized trust in e-commerce, serving major clients like Macy's and Wayfair.

Before Riskified, Feldman built a foundation in software engineering and tech innovation, likely including service in the Israeli Defense Forces, a common pathway for many Israeli tech professionals. He earned a Bachelor of Science in Computer Science from the Technion – Israel Institute of Technology, Israel's leading STEM university, which equipped him with the technical expertise for his entrepreneurial pursuits. Feldman's network includes notable investors like Jon Medved, reflecting his embedded role in Israel's dynamic venture capital scene.

In May 2023, Feldman stepped down as CEO of Riskified, transitioning to Executive Chairman to focus on strategic oversight and new initiatives. His contributions have been instrumental in advancing fraud detection technologies, and he continues to influence the Israeli tech ecosystem through advisory roles and investments.